Rebel Off-Road x Caleb Spillyards
Caleb Spillyards
Fight Coordinator · Filmmaker · Creator
×
Rebel Off Road

A Cinematic Partnership
Beyond Overlanding

A collaboration concept that expands the Rebel Off-Road brand into cinematic storytelling, lifestyle content, and new audience reach through a Hollywood fight coordinator's lens.

Sizzle Reel Coming Soon

Hollywood Fight Coordinator.
Visual Storyteller. Creator.

I design and coordinate fight sequences for major studio films including Marvel's Thunderbolts, Ballerina (John Wick universe), Guardians of the Galaxy Vol. 3, Black Adam, and Jumanji 3. I bring that same level of visual intentionality to everything I create, from branded content to personal projects.

I'm building a growing audience of filmmakers, adventure enthusiasts, and visual storytellers who follow me for cinematic education, gear breakdowns, and real stories from the industry. I also have direct access to the professional stunt community, a network of truck owners who need maximum storage and utility for jobs on location.

66K
Instagram Followers
80%
Male Audience
Filmmakers
Adventure Enthusiasts
Stunt Professionals
Content Creators
Growing YouTube Following
Marvel's Thunderbolts
Ballerina (John Wick)
Guardians of the Galaxy Vol. 3
Black Adam
Jumanji 3
Red Notice
Hawkeye

and many more

Not Another Overlanding Video.
A Brand Film.

The Rebel Off-Road Canopy System is built for utility. But utility alone doesn't expand a brand into new markets. This concept positions the canopy as a platform for multiple lifestyles, told through cinematic visuals that feel like a short film, not a product walkthrough.

01
The John Wick Showcase
The canopy opens to reveal a tactical arsenal. A cinematic sequence featuring a dynamic shooting course, shot with POV angles and high-energy camera work. This concept leverages Rebel's existing partnership with 5.11 Tactical, bringing both brands together in a single piece of content. The canopy isn't just storage. It's a mobile command center.
02
The Filmmaker's Truck
The canopy door closes on the tactical gear. When it opens again, it's filled with filmmaking equipment. We cut to a completely different location, somewhere remote in Utah. The camera comes out, and the landscape becomes the subject. Same truck, different world.
03
The Reveal Structure
Each canopy open is a different life. The close and reopen becomes a visual motif, a transition device that shows the system's versatility without ever saying the word "versatile." The product is the constant. The lifestyle changes around it.
04
Cinematic, Not Commercial
Shot on cinema-grade equipment with professional color grading, sound design, and editorial pacing. This isn't a spec sheet. It's content people want to watch and share, that happens to feature the product in a way that makes it aspirational.

These are example concepts to illustrate the creative direction. I'd love to explore additional ideas together that align with your brand's goals and current campaigns.

Reference Frames

The visual tone blends tactical realism with cinematic scope. Think controlled chaos meets wide open landscapes. Every shot serves the story.

Tactical / 5.11 Sequence Reference
Utah Landscape / Filmmaker Sequence Reference
Canopy Detail / Product Shots
POV / Dynamic Camera Reference

What You Get

01
Hero Brand Film
A cinematic short featuring the canopy system across multiple use cases. Length and scope to be discussed based on your goals. Shot, directed, edited, color graded, and sound designed by Caleb. Delivered in 4K.
02
Social Cutdowns (3-5 pieces)
Vertical and horizontal edits optimized for Instagram Reels, TikTok, and YouTube Shorts. Each highlights a different use case from the hero film.
03
Behind the Scenes Content
BTS footage and photos from the shoot, showing the production process. Usable for Rebel Off-Road's social channels and website.
04
Cross-Promotion to a Targeted Audience
The project will be featured across my Instagram (66K, 80% male), growing YouTube channel, and email newsletter, introducing the Rebel Off-Road brand to filmmakers, adventure enthusiasts, and the professional stunt community, a network of truck owners who rely on maximum storage and utility for jobs on location.
05
Production Stills
High-resolution photos of the canopy system in each use case, styled and graded. Usable for web, print, and marketing materials.

What I'm Looking For

I'm looking to partner on a Rebel Off-Road Flatbed and Canopy System for my truck. In exchange, you receive a full cinematic production package, cross-channel exposure to a highly targeted male audience, and content that positions the canopy as more than an overlanding product.

The value of the deliverables outlined above, if hired as a production, would significantly exceed the cost of the product. This is a partnership built on mutual value, creative ambition, and a shared interest in making something that stands out.

Let's Talk

I'd love to discuss this concept further and explore how we can make something incredible together.

@calebspillyards