Why most of your posts don’t matter (and why that’s a good thing)

Content creation is really fucking hard.

I started in prep for a new film project this week, and it hit me.

Creating content is a lot like creating a fight scene.

When you begin thinking about how you want to approach a fight scene or action sequence, the main trap is the

overwhelm of feeling like every punch, every kick, or every throw has to be the greatest thing to ever be on screen.

I lose sleep over this often.

And sometimes I even feel like I may collapse under the self-imposed pressure and that I'm failing if every single beat

doesn't have some crazy signficance.

Of course that isn't true.

I often remind my students in Fight Lab that we should think about the choreography in a fight sequence as the connective

tissue necessary to connect key storytelling moments and gags.

In and of themselves, individual fight beats are meaningless.

It's all about how they impact the overarcing narrative.

And often, the thing that really moves the needle when it comes to fight sequences are one or two key gags, or moments,

that really make things memorable.

The apex of a cescendoing series of beats that all add up to a final payoff.

Isolate any one thing and once again, it will be meaningless.

Content creation is the exact same way.

The first entire year I was taking creating content seriously, I think I may have actually had a net loss as far as follower

count is concerned.

I made 0 progress. Or so I thought.

It wasn't until I had a select few videos and posts do really well that I finally started to realize how all of this actually works.

The entire growth of my accounts and presence over the last couple of years boils down to probably 5 or 6 posts.

But those 5 or 6 posts were built on the backs of and "failures" of all of my previous posts.

Without those "meaningless" posts (fight beats) on my account, I would have never discovered those few needle

moving pieces. I say discovered instead of some other word, because content creation is literally just a massive process of

discovery. Or at least it should be.

Discovering what works, what you resonate with, and how to combine aspects of the two.

And in reality, both of these things, fight scenes and content creation are a lot like life.

When we are pursuing any goal worth pursuing, it's extremely hard not to get lost in the sauce of feeling like

every day we aren't achieving what we want to be achieving is just a giant waste of time.

But like fight sequences and content creation, each day of discovery stacks on the last, and when we finally have those

meaningful moments, they bring clarity to the grind that was necessary to acheive them.

The other interesting thing about content, is those "wasted posts" continue to blossom as seeds planted long ago.

I consistently get comments and messages about posts from a year ago that at the time did nothing.

And similarly in life, I consistently find myself drawing on knowledge and experience from long ago, that up until the time

that I need them, seemed insignificant.

Okay Caleb, so what's the point of all of this?

The point is, and something that I have said a few times on social media, is that I think as long as you are following your

intuition, your passion, and your heart, It's impossible to make a mistake.

It all matters.

And when you feel like it doesn't and you want to throw in the towel, that's often the time that it matters most.

This is your sign to keep going.

Caleb