When you’re posting for your Girlfriend and Your Mom

I feel like I spent the first year or more making things online for my girlfriend and my mom.

Same process every time:

I’d spend entire days hammering away at my desk, trying to craft the most compelling script possible.

Write. Rewrite. Rewrite again.

After a few marathon sessions putting fingers to keyboard, I’d finally land on something I thought was worth sharing.

I’d shoot it, hit post, and wait for the world to tell me whether or not I was good enough for them to tune in..
And nothing.

No views. No traction. Just silence for weeks. Then months.

Cracking the attention code is one of the most challenging parts of existing online.

And honestly? It’s also one of the most soul-crushing.

You try to show up authentically. You pour yourself into stories.

And people just scroll right past.

That’s when it hit me:

I had the stories. I knew how to communicate.

But I wasn’t presenting them in a way that made people stop.

I’ve been a filmmaker for over a decade so why wasn’t I using that skillset?

I didn’t want to make content that looked basic.

I wanted it to feel like it belonged on a big screen even if it was just showing up in someone’s feed.

So I started focusing on how to elevate the look.

Little by little, I sprinkled in more cinematic visuals, images that actually stood out in a sea of instant-gratification trends.

And that’s when everything shifted.

I’ve said it before and I’ll say it again:

Storytelling is the most important thing if you want to build real connection.

But people won’t hear your story unless they stop scrolling long enough to listen.

That’s where Short Form Filmmaker comes in.

After a year of posting elevated cinematic content and watching my audience grow fast, I knew I had to build something to help others do the same.

I spent years learning how to shoot like a filmmaker. Digging through forums, watching hundreds of hours of YouTube tutorials.

But most people don’t have that kind of time.

You’re building this on the side of a full-time job.

You’re doing this because you want to live life on your own terms.

So instead of making a full-blown cinematography masterclass, I built Short Form Filmmaker to answer one question:

How do I make my content look 10x better this week?

The course is designed so you can grab your camera, follow along, and in less than 2 hours—shoot content that looks and feels cinematic.

Once you fall in love with the process, then you can dive deeper into the theory. But this? This is about fast results and unlocking your unfair advantage.

So if you know you’ve got something to say

Short Form Filmmaker is the fastest way to say it and get people to actually listen.

You can check it out here

And as always, my door’s open. Hit reply and let me know what you’re working on or struggling with.

I hope it helps,

Caleb