What if your Passion could fund your life
One day in 2023 I was sitting on the couch, doom scrolling and watching tv.
The film strike was in full swing and I hadn't worked in 4 months (for those that don't know, I make a living as fight coordinator and stuntman in some of your favorite films).
As I sat there struggling to find a series I hadn't already binged on Netflix I was paralyzed by two thoughts that wouldn't stop echoing in my brain:
"What if the industry just never comes back?"
"What will I do if it doesn't?"
I started taking inventory of my non stunt skills, and I remembered something:
I'd always wanted to take content creation more seriously, but just never had the time.
I decided right then and there I'd start creating content around the things that I love, and eventually, turn it into a business.
I never wanted to feel like my destiny was in someone else's hands again.
The Journey has been more challenging, frustrating, fun, and inspiring than I could have imagined, all at the same time.
And just shy of 2 years later, it's one of the best decisions I've ever made.
I've talked before about how the Creator Economy is the future. In 2024 alone it generated 250 Billion (with a B)
And its only gonna get bigger.
Businesses that effectively leverage social media generate something like 300% more Leads and drive 30-70% more traffic to their website than businesses who don't.
But if you're anything like me you're thinking:
"Who cares about businesses?"
"I'm not a business."
But here's the thing, you should be.
The last few years have shown us that if you have an interest, you can build a business around it, and fund your life with the things you love.
Love yoga? You can teach online.
Love Jiujitsu? Create instructionals.
Love Woodworking? build and audience, host workshops, teach essential skills.
For me: I love Cinematography, photography and storytelling, so I teach it online.
And if you do have a business, you definitely need to be creating around it. Remember what I said earlier about 300%
In tangible terms that means if your business generates 200k in Revenue without leveraging socials, it could be generating more than 800K with it. Thats a whopper with cheese of a difference.
Being a video creator is literally a superpower.
Why?
2 reasons:
We are a visual culture
By learning to create videos you will also stack pivotal skills in the process like:
• Storytelling (the foundation of business)
• Marketing and branding
• Communication
• Writing
Have a physical product? You can shoot a content around it (the new commercial)
Have a skill to teach? You can shoot content for it yourself.
The best part: You can do this without relying on anyone else.
Knowing how to create films and tell stories put me on the fast track in the stunt community leading to me making multi-6 figures in the film industry after sleeping on the floor because I couldn't afford a bed.
It's the single best skill I've ever learned.
And if you don't know where to start, thats what I'm teaching in Short Form Filmmaker.
And you know what? I'm gonna let the cat out of the bag with what my future plans are for this.
I intend to turn this into a full blow multi-week cohort this year. The price point when that happens will probably be somewhere around 500.00 and increase as time goes on and I add more to it.
Right now? It’s 99 bucks.
I’ve priced it low because I want to make it as accessible as possible, gather your feedback, and make this program one-of-a-kind.
I'll see you there.
Caleb
